LOGO + VISUAL IDENTITY

Brand identity and visual communication developed for Gabrielle Teodoro, a Brazilian nutritionist focused on intuitive eating, women’s health and healthy lifestyle education.

CONTEXT

The project required the creation of a visual identity system capable of communicating professionalism, wellbeing and accessibility across digital communication and brand materials.

The visual language needed to balance warmth and trust while reflecting the brand’s holistic and human-centered approach to nutrition and wellness.

DESIGN APPROACH

The visual direction focused on creating a soft and contemporary identity system inspired by organic forms, natural colour palettes and approachable typography to reinforce feelings of balance, authenticity and wellbeing.

Special attention was given to visual harmony, whitespace and consistency across communication materials, creating a brand experience that felt both professional and human-centered.

ROLE

Brand Identity Design
Logo Design
Visual Communication
Typography & Colour System
Brand Guidelines
Digital Brand Communication